Austin Next

Exploring the Rapidly Evolving E-Commerce Landscape with Roei Yellin Co-Founder and CRO at 8fig


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E-commerce is reshaping how we do business, but where do we stand four years after lockdowns pushed everything online? I'm joined by Roei Yellin, Co-Founder and Chief Revenue Officer of 8fig, to dissect the current state of the industry. We'll explore whether we've returned to previous trends, settled into a new normal, the impact of Chinese competitors, and of course everyone’s favorite buzzword, AI.

Episode Highlights

  • 8fig is a growth platform that combines financial planning and direct financing, uniquely supporting e-commerce sellers in areas where traditional bank lending falls short.
  • Despite a transient spike during the pandemic, the e-commerce industry has resumed its steady, long-term growth, reflecting an increasingly digital consumer base.
  • The maturing e-commerce market is raising barriers to entry and increasing competition, necessitating strategic and efficient business operations.
  • The emergence of Chinese e-commerce platforms is introducing new competitive dynamics, with consumers becoming increasingly comfortable ordering products from these platforms.
  • What's Next Austin?
    • "So the reason we came and we built the office in Austin was because it's a very strong hub for e-commerce sellers...Austin is also becoming a hub for the creative space. So online creators, podcasters, YouTube creators, Instagram influencers are all coming to Austin together. I think there will be a very interesting mix between the two"

Roei Yellin: LinkedIn
8fig:
Website, X/Twitter, LinkedIn, YouTube


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Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
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Austin NextBy Jason Scharf

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