In this episode of the Branding for Impact podcast, we chat with Jane Tan, founder of RÓA, an award-winning plant-based luxury cake and dessert brand in Singapore. Jane shares her journey of starting RÓA in 2019, emphasizing inclusivity by making products free from the top nine food allergens. We discuss the growing demand for plant-based indulgence in Asia, collaboration with international hotels, restaurants, and airlines, and expanding into new markets like Saudi Arabia. Jane also sheds light on adapting to different consumer preferences across various geographies and the importance of customer feedback in product development. Lastly, we explore potential collaborations between the food and beverage industry and other sectors.

Find out more about RÓA:

LinkedIn - @JaneTan and RÓA
Website - www.roa.com.sg
Instagram - @roamidnight

01:30 Jane Tan's Journey with RÓA
06:45 Trends in the Asian Food Market
08:39 Government Regulations and Consumer Preferences
10:37 Challenges and Opportunities in Expansion
21:22 Adapting to Different Markets
28:58 Future Collaborations and Innovations

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

She is also an Angel Investor, funding female-founded startups in the APAC region.

Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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