Dr. Alexandre Merlo, DVM, MSc, is the Zoetis (Brazil) Medical Lead for Internal Medicine and Biologicals, Global Commercial Development. During our podcast conversation, he discusses the increasing standards of veterinary care and approaches in Brazil and how that is needed to help meet the exponential growth in the country's pet ownership. He also talks about the strong influence of the human-animal bond on pet owner expectations and how innovations in pain management are leading to more opportunities for veterinary medicine in Brazil.