We just got back from the “Super Bowl of CPG”, AKA Expo West, and we have thoughts. In this episode, we’re digging into the overall vibe of the show, the trends we saw, the brands that left an impression, and what Expo even is. If you’re looking for a deeper dive into these trends, check out our newsletter from this week, linked below!

The Breakdown00:00 Intro01:15 What Expo West is and who attends08:38 Vibes of the show13:56 The seed oils of it all...16:07 Beef tallow + avo oil18:39 The obsession with “real” ingredients20:27 Eggs are everywhere27:29 How protein + fiber actually showed up (and David’s special appearance...)35:55 The candy dates takeover39:54 Flavor trends: sour, the new “global” flavors, pistachio, and more50:57 Rapid fire trends: baking mixes, hydration, dairy, tortilla chips55:26 Wrap up

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