A business is more likely to be successful when it can reach a wide range of customers. However, many companies make the mistake of only targeting one type of customer. For example, they may produce marketing materials that are aimed solely at people who like to read, or they may create visuals that are only designed to appeal to people who are highly visual. However, the most successful businesses are those that can speak to both types of people. By creating marketing materials that appeal to both readers and viewers, companies can ensure that they are reaching the widest possible audience. In today's competitive marketplace, this is essential for business success.