In this episode of The Grodega, we pull back the curtain on one of the most misunderstood practices in international CPG sales: diversion. Host Peter breaks down how opportunistic buyers manipulate export pricing, how brands unknowingly compete against themselves in the gray market, and why poor vetting can devastate your business. From stale Japanese squid snacks to real-world examples in Mexico, you'll learn how Grovara is fighting back with transparency, tech, and a massive network of vetted global buyers. If you're selling abroad, this is essential listening.

00:00 - Welcome to Episode 4!
00:18 - The Great Japanese Squid Failure!
01:51 - Diversion & The Unethical "Gray Market"
02:50 - Examples of Diverters
04:57 - How does Diversion Happen?
07:09 - How Grovara Polices Diversion
09:36 - How to Identify a Diverter!
12:09 - Help Us Find Diverters!

Grovara is revolutionizing the way better-for-you (BFY) brands, Consumer Packaged Goods (CPGs), and international buyers connect, transact, and scale. Our AI-powered platform streamlines global trade, making it easier than ever to expand into new markets.

For Brands: Expand internationally with seamless logistics, compliance, and marketing support.
For Buyers: Discover & source premium health, wellness, and organic products from trusted suppliers.
For Service Providers: Partner with us to power global commerce with technology-driven solutions.

What We Offer:
Cross-border wholesale made easy
SaaS-driven marketplace with powerful data insights
Simplified compliance & global fulfillment
Digital payments & trade automation

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#globalsales  #diversion #GrayMarket