Behind the polished image of innovation and opportunity, Plug and Play Armenia presented itself as the ultimate launchpad for startups, securing millions in public funding with promises of investor connections, elite mentorship, and global partnerships. But when the dust settled, startups like LunarTech found themselves caught in a web of empty promises, questionable mentorship, and a total lack of real support. Instead of business breakthroughs, they encountered nepotism, dismissive advisors, and a toxic environment that raised serious ethical concerns. Allegations of financial mismanagement, deflection, and exclusionary tactics paint a troubling picture of an accelerator more focused on self-promotion than delivering results. As calls for transparency and accountability grow, this deep dive examines whether Plug and Play Armenia was an ambitious initiative gone wrong—or a calculated deception from the start.