In this eye-opening episode, we debunk the top 5 myths surrounding Sales and Operations Planning (S&OP/IBP). From the misconception that S&OP is not worth it to the belief that it's overly complicated and time-consuming, we set the record straight. Drawing insights from IBF research and our own expertise, we shed light on what S&OP truly entails and why it's a game-changer for businesses. Tune in to find out why you may be wrong!

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