In our last episode we discussed how to gather the evidence base for your brand, or the big idea derived by insight that the brand will be positioned around. This week, Evviva’s Executive Strategy Director, Stephen Stewart, is calling the next play. He shares how to take your insight and create it into a long term plan for your brand and achieve your business goals. It’s not an easy task, but with his step by step playbook, you’ll be able to understand the game and start making plays of your own.