In this episode we shift from looking at how brands are expressed to how agencies (and catharsis) help them make impressions and get noticed. How should you think about media? What’s the difference between paid, earned and owned, and which do you plan first? How do your media plan and your brand ladder work together? Follow along with the blog post at  http://www.evvivabrands.com/2016/02/the-art-of-impression-a-click-in-the-life-of-your-brands/