Last week David addressed the role that media plays in connecting audiences to your brand (and vice versa). This week, Stephen picks up to talk about the interplay between the three main media categories: owned, earned and paid. He looks at when your brand needs to consider paid media and how to go about building a media plan. Follow along with the blog post at: http://www.evvivabrands.com/2016/02/making-a-good-impression-starts-with-a-media-plan/