Welcome to the Extended Archives episodes! Writing Roots is on a temporary hiatus until July. Until then, we’ll be releasing extended versions of episodes from our archives, previously released only on Patreon.

Finding the right target audience is a major piece to the process of marketing, especially if you’re self-publishing. It changes how you market on social media, ad targeting techniques, and more. But you can’t do any of that until you know your target audience. This episode breaks down the process of finding your audience.

Original version first aired June 2, 2020

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