Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, as Amazon courts controversy with free streaming in Australia of the ICC Women’s Cricket World Cup, we ask: is streaming the new free-to-air TV – and is listed events legislation being updated accordingly?

Matthew Glendinning joins to discuss the latest WSL sponsorship trends and how the back-of-shirt inventory is performing as Spurs Women welcome cosmetics brand Elf.

Also, Maria Kholodova, fresh from a series of industry meetings in the US, brings us up to speed with the latest news there – and updates on the NCAA college football scene.

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Host: Catherine Davies 

Contributors: Matthew Glendinning, Martin Ross and Maria Kholodova

Editor: Lumi Lehmuskallio

Sources: 

1. Marketing benefits accrue to Spurs in Elf Cosmetics deal

2. The Global Sponsorship Report 2025

3. The CW joins CBS in long-term Pac-12 commitment

4. In Focus: US college sports

5. Amazon’s ICC streaming relights anti-siphoning row

6. In Focus: LaLiga

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