<p>Kelly and Patrick discuss the process of identifying and mitigating biases as a necessary step in consumer research. How can researchers make sure that our biases are not affecting research outcomes? How can we create research instruments that will yield the most powerful and useful insights? </p>

Kelly and Patrick discuss the process of identifying and mitigating biases as a necessary step in consumer research. How can researchers make sure that our biases are not affecting research outcomes? How can we create research instruments that will yield the most powerful and useful insights?

<p>Kelly and Patrick discuss the process of identifying and mitigating biases as a necessary step in consumer research. How can researchers make sure that our biases are not affecting research outcomes? How can we create research instruments that will yield the most powerful and useful insights?&nbsp;</p>

Extracting Biases from Analyses

Inside the Outdoors explores the most pressing questions in the outdoor and bicycle industries with experts from across the US. Hosts Kelly Davis (Outdoor Industry Association, OIA) and Patrick Hogan (PeopleForBikes, PFB) provide insights to support companies in the outdoor recreation related industries to grow their businesses.

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Extracting Biases from Analyses

Extracting Biases from Analyses