Extreme Operators

• Why micromanagement slows growth more than most leaders realize
• How to turn your team into co-captains instead of order-takers
• What a true cross-functional cadence looks like at the executive level
• Why revenue growth is now as much about stewardship as it is about selling
• How AI-native go-to-market teams are changing the way buyers are qualified and engaged

Ross also breaks down how 2026 buyers differ from 2024 buyers, why “cradle to grave” selling is giving way to more specialized handoffs, and how operators can build a go-to-market engine that is faster, sharper, and far more responsive to buying signals.If you're a seller becoming a leader, a leader becoming an executive, or an operator trying to modernize your go-to-market strategy, this conversation is packed with practical lessons you can use immediately.

No tech background. No industry connections. Just a relentless need to make it work. That's how Matt Handler broke into sales in the early '90s — and it's the same grit that took Coralogix from scrappy startup to a $1.8B valuation.

Jason Eubanks sits down with Handler to unpack the one day of training that shaped his entire career: read the person before you read the pitch, know their KPIs cold, and make the customer the hero — not you.

They also get into the stuff nobody wants to admit out loud: MEDDIC won't save your sales process, coaching doesn't scale the way you think it does, and playing a "leadership character" is a fast way to lose your best people.

No fluff. No framework worship. Just two operators talking shop like nobody's listening.

RevOps is undergoing a major shift—and AI is at the center of it.

In this conversation, Jason Eubanks (CEO & Co-founder, Aurasell) sits down with David Eastwood (VP RevOps, Wiz) to break down how RevOps is evolving from a reporting function into the operator of the revenue engine.

We cover:
• Why RevOps is moving from insights → action
• The limitations of today’s fragmented GTM tech stacks
• Why more tools aren’t driving better outcomes
• How AI is enabling real-time decision-making
• The new model: signals → intent → action → outcomes

If you're leading RevOps, Sales, or GTM strategy, this is where things are heading.

👇 Watch to understand how the role of RevOps is being redefined

Faisal Hazan, CRO at AVO Automation, shares how embracing an AI-native go-to-market platform like Aurasell transformed their sales operations, leading to significant gains in velocity and productivity.

Key business outcomes:

• 70–80% reduction in account research and prep time, which gave sellers more time to focus on selling.
  
• 35% increase in sales velocity by enabling the team to qualify accounts in and out faster.
  
• 50% increase in productive capacity, primarily by making the onboarding process faster and easier for new hires.
  
• Boosted seller morale and will by simplifying workflows and removing the burden of manual tasks across disparate tools.
  

Avo Automation replaced multiple tools, including Salesforce (CRM), Apollo (sequencing), Chorus (meeting recording), Zoom Info, and a CPQ product, with Aurasell in a remarkably fast transition.

Hazan advises leaders to prioritize what makes people more productive: "The world is shifting into AI... the people that are not using a product that has AI embedded in it... they'll be left behind."