Knowledge@Australian School of Business

Extreme Turbulence Ahead: How Qantas is Bracing for a New Era


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Air travel is predicted to boom over the next two decades, but many air

carriers – facing multiple risks from climate change and rising costs –
are struggling to avert a catastrophic nosedive. Wild weather,
skyrocketing fuel prices and taxes on carbon emissions have airlines
bracing for extreme turbulence. Australia's flagship carrier, Qantas, is
working hard to build a more fuel-efficient fleet, and optimise flight
plans and landing procedures. Meanwhile, Virgin Australia has its sights
on alternative fuels as a potential mitigating factor. As the global
tourism industry also confronts major strategic shifts, experts consider
how long-haul carriers can keep flying high.

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