Long, long ago—like 2013—going viral frequently meant being named, shamed and canceled. Remember the woman castigated for an "edgy" tweet over AIDS as she boarded a flight to South Africa, only to be fired before her plane touched down in Cape Town?

These days, you're just as likely to receive accolades—and a nice, tidy payday—as you are to receive scorn.

Join Oren and Jessica as they delve into the online riches of going bigotedly viral.

extremely is a podcast from the ADL Center on Extremism. Sign up for our weekly newsletter here.

extremely's Senior Producer is Russell Gragg.

extremely is a podcast from the ADL Center on Extremism. Sign up for our weekly newsletter here.

extremely's Senior Producer is Russell Gragg.