This is the first in a 3-part series. When a strategist is evaluating a pivot, there are three key factors to consider - Customer, Culture, and Cash. This episode touches on the Customer aspect of a pivot. Especially in light of the changes that will result from social distancing and the COVID-19 Pandemic, what will the changes in customer characterization mean for your business? Always being mindful that change presents opportunity, what lens should a business strategist be using when looking at the customer base. That defines the top of the P&L funnel. The source of all revenue.

I look at several types of customer shifts that represent either opportunity or risk. Put on your creative painter's had and determine what color to paint your customer's behavior, or if you should be be painting new customers into the picture.