It's all about Colin Kaepernick's return (ok, he never actually left) to Nike and his role in the company's 30th anniversary celebration of the "Just Do it" slogan. I had to write about it and the reaction to it like I was still working at a sneaker blog read by millions. But since we're out in that business anymore, here's what I wrote in podcast form (apologies for the lack of a copy editor, that really should be a stretch goal). You can read the full notes here: https://www.patreon.com/posts/21204543