It's All Money

F Is For FIDUCIARY


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What other industry has 15 names for essentially the same job?!

Good ol' Finance.

Host Dano Weir dives into a perhaps more important word that begins with F, FIDUCIARY. What is it? How is it different than a Broker? Why does that matter for YOU?

(Side note- in an industry whose entire purpose is purportedly to enhance their clients money, why would you *ever* put BROKE in your job title? Anyway...)

Sonoma Wealth's Managing Principal Chris Sipes CFP® and Director of Growth Rachel Schuyler have both seen the various twists and turns of the industry throughout their career. They join Dano to help YOU understand the three main divisions in the financial services industry, how they're paid and what may or may not be the best fit for you.

Learn more about Sonoma Wealth here: https://sonomawealthadvisors.com/

Video also available for every episode of It’s All Money on our YouTube channel: https://www.youtube.com/@sonomawealth

References:
https://analyzingalpha.com/stock-brokerage-history
https://www.etymonline.com/word/broker
https://www.oed.com/dictionary/stockbroker_n?tl=true#:~:text=The%20earliest%20known%20use%20of,Etymons:%20stock%20n
https://www.letsmakeaplan.org/choosing-a-planner/fiduciary-duty-your-interests-should-come-first#:~:text=As%20part%20of%20their%20certification%2C%20a%20CFP%C2%AE%20professional,CFP%20Board%20doesn't%20guarantee%20a%20CFP%C2%AE%20professional's%20services.
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Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.
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It's All MoneyBy 707 Media