I dive deep into why traditional goal-setting fails and how identity-based transformation can change everything. After a challenging 2024 filled with personal loss and setbacks, I'm sharing the breakthrough insights that transformed my approach to achievement.

Key Points We Explore:

• The crucial difference between "wanting to achieve" and "becoming"

• Why successful jerks still win (and what that really teaches us)

• The scientific method of personal transformation

• The coffee lover vs. coffee liker paradigm shift

• How identity-based goal setting transformed my dance students

• The low-hanging fruit approach that actually works

• Why doing what's required beats doing what's comfortable

Whether you're struggling with your 2025 goals or feeling stuck in your journey, this conversation will challenge everything you thought you knew about achievement.