Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Ben Cronin and Jonathan Rest analyse Heineken’s sponsorship wins and losses as the Dutch brewer renews with Formula 1 and faces the end of its decades-long Uefa Champions League partnership.

Martin Ross joins Jon to parse the third-quarter financial results of TKO, parent company of UFC, WWE, IMG and hospitality giant On Location.

We also look at record Game 7 audiences from MLB’s World Series, Atlético Madrid’s Canadian franchise securing its place in a snowy CPL final and modern pentathlon piracy!

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Host: Catherine Davies

Contributors: Ben Cronin, Jonathan Rest, Martin Ross

Editor: Lumi Lehmuskallio

Sources:

1. Heineken boosted by F1 renewal ahead of expected UCL loss

2. AB InBev poised to land Uefa beer category deal

3. RFP beefs up partnerships unit as first sponsor nears

4. Seasonality prompts TKO’s third-quarter revenue drop

5. Blue Jays’ heartache pulls in huge Sportsnet ratings 

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