Watch out IndyCar and NASCAR! In the last couple years, has F1 done a better job in understanding the American motorsport fan comparative to IndyCar or even NASCAR? Todd and Sylas talk about how Formula 1 has positioned itself to capture the American audience and what changes will be coming in the future to continue F1's rise in the USA. 

Cold Start Hint: a racecar sponsored by craft hotdogs. 

Episode 8 Cold Start Answer: 2000 Honda Civic SiR