Guest Intro: Austin Netzley is the founder of Epic Book Launch where he set out to solve the problem that authors like to write but they don't like to market themselves. The fact is, many authors don't make a lot of money or get their books out to as many people they'd like and they certainly have dreams of doing that. The average self-published book sells less than 250 copies per year. (I found that stat amazing.) And over half of the self-published authors make under $500, which is again another travesty based on the amount of time they spend. Austin is on a mission to fix that problem and started the Epic Book Launch training and Done-For-You service. Austin is an author and a podcast host. Topics We Discuss: Transitioning from being an engineer to becoming an author Publishing a book and getting over 36,000 downloads in the first 36 hours Deciding to open a book marketing business in early 2016 Creating a marketing plan with a 45-day launch schedule Selecting the people they work with and the challenges of scaling the business Building the 561-step, 6-phase process for a book launch Standardizing their process to solve client management issues The big shift from a solopreneur to CEO The importance of having a trial period in hiring people Three key people you need to hire on your team Measuring the success of business: Numbers, numbers, numbers Networking and outsourcing The biggest failure that you can do in your business Books, People, & Resources: Epic Book Launch website The ONE Thing by Gary Keller Built to Sell by John Warrillow The Great Game of Business by Jack Stack Work the System by Sam Carpenter The Checklist Manifesto by Atul Gawande Asana Slack