Guest Name:
Tucker Max - Book in a Box

Guest Intro:
I'm honored to be joined by Tucker Max, the Co-Founder and CEO of Book in a Box, a company that's turned book writing and publishing into a service which is really cool. His three #1 New York Times bestsellers have sold over $3 million copies worldwide and he is only the third writer after Malcolm Gladwell and Michael Lewis to every have three books on the New York Times Nonfiction Best Sellers List at once. So this is a big deal because a lot of people say they're best sellers but they're not New York Times Best Sellers.

Tucker has received his B.A. from the University of Chicago in 1998 and his J.D. from Duke Law School in 2001. He lives in Austin, Texas with his wife, Veronica, and son., Bishop.

Topics We Discuss:
How Book in a Box was conceived two years ago
Shortening the time writing a book from years to hours with their process
Writing and structuring a book as two different tasks
The challenge of creating the process step-by-step
The difference between creating and running a process
Creating a process: Conceptualizing what you want to accomplish as first step
Figuring out the constraint and working backwards from that
What is the process tool for?
Recruiting freelancers and employees through funnels
Pairing clients with the right people in their team
Hiring people who can really do the job
Authors judging the company by their relationship with their publishers
Sales is like dating: Both sides agree to work with each other rather than one trying to sell the other
Monitoring the health of their business

Books, People, & Resources:
Trello
Slack
www.bookinabox.com

Book recommendations:
Cameron Herold's Double Double