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F53-038: Importance of Matching Offering vs. Expectations - Kevin Basham
Guest Name:
Kevin Basham - Plastic Expert
Guest Intro:
My guest is all the way from London although he's a traveling beast. He's all over the world. Kevin Basham is an entrepreneur who co-founded Plastic Expert, a seven-figure recycling business from the ground up. He managed to do this with basically no money, very little experience, and making a lot of mistakes along the way. That's what we all do, is make mistakes and that's why he's on the show is because he's candid about that and the way he goes. He's also a business coach and he helps companies with things like marketing, sales, and digital presence. Kevin really shines at helping traditional businesses operate in a rapidly changing economy in digital world.
Kevin and I met at Tropical Think Tank in the Philippines and I was really attracted to his knowledge and what he knows because the offline business and the digital business oftentimes don't merge and he's an expert in both and has powered through both sides of it. I'm excited to have him on the show.
Topics We Discuss:
An overview of the Plastic Expert - a buy and sell business model
The best systems and processes they have in place: Highrise as their lifesaver
How they're using online technology being a traditional offline business
The importance of splitting skill sets with your partners
Understanding the fundamentals and outsourcing the skills
Hiring for greatness: Matching the company's offerings versus employees' expectations
Having a good mixture of ABC players
What things motivate people other than money
Different challenges they're facing: CRM integration with their accounting software and overall communication between partners, customers, and supplies
Handling new and existing projects in seasons
Monitoring the operational health of their business: Input vs. output
A brief portfolio of their clients around the globe
The importance of risk management
Books, People, & Resources:
Connect with Kevin on www.kevinbasham.com or tweet him @kevinbasham
Highrise
Skype
Basecamp
Clear Books
Slack
Teamup Calendar
Book recommendations:
Tim Ferriss' The 4-Hour Workweek
Chris Ducker's Virtual Freedom
View all episodes
By Ryan Ayres: Business Coach and StrategistGuest Name:
Kevin Basham - Plastic Expert
Guest Intro:
My guest is all the way from London although he's a traveling beast. He's all over the world. Kevin Basham is an entrepreneur who co-founded Plastic Expert, a seven-figure recycling business from the ground up. He managed to do this with basically no money, very little experience, and making a lot of mistakes along the way. That's what we all do, is make mistakes and that's why he's on the show is because he's candid about that and the way he goes. He's also a business coach and he helps companies with things like marketing, sales, and digital presence. Kevin really shines at helping traditional businesses operate in a rapidly changing economy in digital world.
Kevin and I met at Tropical Think Tank in the Philippines and I was really attracted to his knowledge and what he knows because the offline business and the digital business oftentimes don't merge and he's an expert in both and has powered through both sides of it. I'm excited to have him on the show.
Topics We Discuss:
An overview of the Plastic Expert - a buy and sell business model
The best systems and processes they have in place: Highrise as their lifesaver
How they're using online technology being a traditional offline business
The importance of splitting skill sets with your partners
Understanding the fundamentals and outsourcing the skills
Hiring for greatness: Matching the company's offerings versus employees' expectations
Having a good mixture of ABC players
What things motivate people other than money
Different challenges they're facing: CRM integration with their accounting software and overall communication between partners, customers, and supplies
Handling new and existing projects in seasons
Monitoring the operational health of their business: Input vs. output
A brief portfolio of their clients around the globe
The importance of risk management
Books, People, & Resources:
Connect with Kevin on www.kevinbasham.com or tweet him @kevinbasham
Highrise
Skype
Basecamp
Clear Books
Slack
Teamup Calendar
Book recommendations:
Tim Ferriss' The 4-Hour Workweek
Chris Ducker's Virtual Freedom