Guest Name:
Jason DiNunno - Digital Authority

Guest Intro:
My guest is Jason DiNunno. Jason is an entrepreneur and a family man. He runs three companies currently and has been in business one way or another since he was 18. He isn't that old so don't let him kid you but it's still longer than a couple of years.

Three years ago, he was running a financial advisory practice through MetLife. His daughter was born with special needs which brought him to the need to pivot and so he needed to be able to change what he was doing and get an online business. He needed some flexibility.

Now he helps other business owners transition online, establish their businesses and authority in their industry, and he does that with content and social media. His company is Digital Authority and you can find it at www.digittalauthority.co.

Topics We Discuss:
Shutting down his financial advisory practice to pivot to the marketing agency
His best processes and systems in place: The SOP's for SOP's
Biggest challenges: Teaching and hiring fast to scale
Hiring for greatness: Trial job, Culture vs. technical
Referral program as the best process for learning
Balancing between new projects and operations: Focus on Digital Authority
Stashing ideas on Evernote and physical notebooks
Speed as a critical element of business
Monitoring operational health: Looking at the numbers and ownership in day-to-day operations
Being in the present
What Digital Authority does on social media
The joy of problem-solving and talking with like-minded entrepreneurs
The biggest mistake he has made: Trying to start the process before he had it figured out

Books, People, & Resources:
Check out their website www.digitalauthority.co
Find Jason on social at Jason DiNunno on Twitter, Snapchat, and Facebook

Tools Jason uses to run his businesses:
Unroll.Me
Slack
Feedly
Evernote
IFTTT
Email filters

Book recommendations:
Work the System by Sam Carpenter
The Checklist Manifesto by Atul Gawande
The E Myth by Michael Gerber