Guest Name:
Tom Schwab - Interview Valet

Guest Intro:
My guest today is Tom Schwab. Tom knows how to build an online business. Marketing at its very heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs, and solopreneurs get featured in leading podcasts, their prospects are already listening to. Then he shows them how to turn those listeners into customers.

Topics We Discuss:
Tom's career timeline: Engineer turned business owner and marketer
The power of an instruction manual in running a successful business
Leveraging podcast guest interviews to get in front of your audience
How to get on podcast interviews: Success is in the system
Numbers versus focus: The fish in the barrel analogy
Two key things when getting on a podcast to reach your target market
How to reach out to a podcast host: It boils down to giving value!
Your goal is to make the podcast host look like a genius for having you as a guest.
Lead conversion: How to convert podcast listeners to being visitors to your website
Having all the steps in the process to make the system work: The car and cake analogies
New projects versus operations: How to deal with the "shiny object" syndrome
Hiring for greatness: Character as the litmus test (plus talent and passion)
Building businesses: Transactions versus relationships
Monitoring success: The dashboard analogy

Books, People, & Resources:
For more information and resources, visit www.InterviewValet.com/Focus53
Asana
Connect with Tom on LinkedIn.

Book recommendation:
The Science of Success by Charles Koch
Anything You Want by Derek Sivers