Guest Name:
Joe Shafer - Joe Shafer - Joe Shafer Fly Fishing

Guest Intro:
Today, my guest is Joe Shafer. We've been friends for 25 years and he's actually my oldest friend that I've interviewed for this show. He is someone I respect a lot. Joe is in the law enforcement but that's not why he is on the show but because he owns a company called Joe Shafer Fly Fishing. He's my client and partner and we've worked together on his website and his strategy.

I'm excited to have him on because he's going to bring a different element to the show. The fly fishing business is really cool and very detailed where you have to know your stuff, and it's a service-based business to the core. The better service you provide, the more clients like you, the better tips they lay down, the more they come back and see you.

Topics We Discuss:
How Joe got into the fly fishing business
The benefits of fly fishing
Building the brand: Promoting his fly fishing guide
Using the website as a teaching tool for people
The importance of translating your knowledge into something people can use and digest
Processes/systems he used: Developing a good game plan
The power of feedback
Joe's biggest struggle of breaking down website content that is easily digestible
Learning new processes regularly to make him better and to put out the best product possible
Having the right mindset, overcoming fears, and building confidence
Monitoring success for business: Utilizing social media as a tracking mechanism and looking for growth areas
Knowing you're competent but you're scared: What do you do?

Books, People, & Resources:
Find out more about Joe Shafer on www.joeshaferflyfishing.com
Connect with Joe on Twitter, Facebook, and LinkedIn.
Colorado Guide Flies by Pat Dorsey