Synthetic data has been around for a long time, decades even. But as KPMG’s Fabiana Clemente points out, “That doesn’t mean there aren’t a lot of misconceptions.” Fabiana sat down with Ben to clarify some of the current applications of synthetic data and new directions the field is taking—working with offshore teams when privacy controls just don’t allow you to share actual datasets, improving fraud detection, building simulation models of the physical world, enabling multi-agent architectures. The takeaway? Whether your data’s synthetic or from the real world, success often comes down to the processes you’ve established to build data solutions. Watch now.