The US government suspended access to Fable 5 and Mythos, Meta is a mess again, and FOX just bought Roku in a $22B deal.

ON TODAY'S EPISODE OF ECOMM COWBOY

Arthur Falcone (Founder and CEO, Tandem Growth) — 3x founder, 1x exit with 20 years alongside Shopify brands.

Karolina Janicka (Ecommerce Consultant, London) — Independent UK consultant who's worked with Shopify merchants "since its inception." Resume runs through Tom & Co., Astound Digital, Shopify Platinum Partner Superco, and VML Enterprise Solutions. Yotpo "Amazing Women in eCommerce" Rising Star 2023. Specializes in storefront UX and replatforming off Magento onto Shopify Plus. We dig into the biggest thing about Shopify that's changed and the biggest that hasn't, the most common legacy architecture quietly holding brands back, when "composable" is right versus expensive complexity, and what the EU operator sees that the US-centric Shopify world misses.

Paolo Vidali (Founder and CEO, Hidden Gears) — Distributed Shopify Plus dev, PPC, and SEO agency founded in 2012, HQ Honolulu with a NY office. Nearly two decades of technical audits, headless and re-platform work, Klaviyo and ERP cleanup. Public thesis: "technical debt equals business debt," summer is your technical BFCM prep season. We dig into the most expensive technical mess he's ever found, how to get a founder who only thinks in ROAS to care about their codebase, the line between a useful AI fix and a future disaster, and what to declutter in Q2/Q3.

ALSO ON THE SHOW

- NewBloom.Shop toxic fashion detector

- LVMH and 200+ athletes invest in Rhoback

- The next big DTC role: "Context Therapist"

- Tobi Lütke on Shopify's playbook

- Levi's Stadium for the World Cup

- Watch and react: autonomous robot in the field

- Watch and react: classic Nike

- Natty lands in 22 New Seasons Market stores

- ZYN's glass lounge at the festival

- Germany vs. Curacao on FOX

- Moment of zen: Google Flight Simulator

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