All it takes is one great event to prove the value — and before you know it, it’s evolved into a full event ecosystem.

At Cvent CONNECT 2025, guest host Matt Heinz sits down with Andrew DePaul, Director of Digital Marketing at CAIS, to share how his team built a data-driven event strategy that drives measurable business growth. Andrew explains how he turned one successful event into a scalable program that connects marketing, sales, and partners through technology and data. He shares how his team aligns across departments, proves ROI, and keeps events at the center of the company’s growth strategy.

In this episode, you’ll learn:

• What a data-driven event strategy looks like: See how tech and analytics can simplify planning and prove impact across the business.
• Why integration matters more than ever: Aligning teams, tools, and data creates a seamless ecosystem that allows for continuous improvement.
• Tangible ways to prove ROI: Learn how to track key metrics and demonstrate value in every event.

Things to listen for:

(00:00) Introducing Andrew DePaul from CAIS

(02:50) From one internal offsite to a full event ecosystem

(07:24) Integrating sales, marketing, and technology

(11:27) Partner collaboration and sponsor success

(14:02) Early mistakes that influenced strategy