Getting your Facebook Ads account restricted can derail your campaigns, waste budget, and hurt your brand visibility. These restrictions can stem from policy violations, unusual activity, or technical issues—many of which are avoidable with proper practices.

Why restrictions happen: Facebook may limit your account due to repeated ad rejections, misleading claims, prohibited content, or feedback score issues. Other reasons include suspicious activity (e.g., sudden spikes in spend), using gray accounts, or cloaking tactics. In some cases, simply having an outdated payment method can trigger a restriction.

What a restriction looks like: A red “Account Restricted” banner appears in Ads Manager. Depending on severity, you may be unable to create, run, or edit ads. Some restrictions are temporary (3–30 days), while others require an appeal.

How to fix it:

1. Check the restriction notice in your Ads Manager and request a review.
   

2. Correct any policy violations — delete misleading content, update landing pages, and review Facebook’s ad rules.
   

3. Update your payment method if expired or declined.
   

4. Improve ad quality — avoid clickbait, target relevant users, and reduce negative feedback.
   

5. Submit a clear appeal, backed with proof of compliance or clarification.
   

Want more detailed guidance? 👉 Read our step-by-step fix guide

Pro tip: Don’t attempt to bypass the restriction by creating a new ad account—it may lead to broader business penalties. Always resolve the root issue through Facebook’s official process.

Prevent future problems by maintaining a clean Business Manager, regularly reviewing ad performance, following updated policies, and managing permissions responsibly.