Facebook is currently the largest social networking site in the world. The network will probably maintain its top position for years to come considering that there is no direct Facebook Ads or Google Ads for small business competition in the horizon that might knock it off the top spot. When it comes to traffic, Facebook is now in the league of internet giants like Google, YouTube and Wikipedia. There's no denying the fact that Facebook is among today's most influential websites. Due to this immense popularity, Facebook has also attracted the attention of businesses, big and small. It has become a common online marketing tool. Almost every business out there is using it to promote products, services, events and causes. If you have a business and you are not on Facebook, you are missing out on a lot of perks and opportunities. Facebook has its own advertising program to cater to these businesses who want to maximize the exposure of their products and services. This advertising program is called Facebook Ads.

Facebook Ads work just like any self-serve online advertising program. You set up your ads, fund them with enough money, then publish them live on the social network. Now these ads can take different forms. If you are a Facebook user, then you are familiar with the many ways you can interact with content in the site. These interactive activities include commenting on posts, liking posts, liking pages and taking part in applications or games. These are where the Facebook ads come in, besides of course the regular ads that you see on the sidebar of your profile or account. The ads you create will depend on what you are trying to achieve. Do you want more likes for your Facebook page? Do you want people to share your page's content? Or do you simply want to direct more traffic to your external website? These are just a few of the things you need to take into account when working with Facebook's advertising program.