Today I'm talking about Facebook Ads and the fact that they don't need to be polished and professional-looking advertisements.

I went camping over the long weekend for the first time ever, like, sand, tent, no toilets, no showers, real kind of camping. And I'm more of a let's go to a resort kind of girl, but over the two days that I spent, it was an amazing experience.

I grew closer to my family, I grew closer to my friends, and we had an amazing time. And what did I want to do, I wanted to post my photos and videos on Facebook, so it reminded me why I joined the platform in the first place.

Your ads on Facebook, if they can look more like the reason why people go to Facebook, so they don't need to be polished and they don't need to be stock photos, they don't need to be professional videos.

The more organic they look to the reason why people are there, the more engagement you're likely to receive because it doesn't look like an ad, even though it might be.

Give this strategy a try and let me know how you go.