If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one.
 Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it?
 IN THIS EPISODE YOU’LL LEARN:  The core metrics every business owner must know before delving into their metrics
 How to know when you are ready for a third-party tracking software
 Why multi-channel attribution may not be your real tracking problem
 How to run your business successfully without 100% perfect tracking… and why 80% is good enough
 
 LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://praxismetrics.com/ (Praxis Metrics) https://www.linkedin.com/in/meaghanconnell/ (Megan on LinkedIn) https://www.linkedin.com/in/ajyager/ (AJ on LinkedIn) Episode 106: How Much Can You Afford to Pay to Acquire a Customer?
 Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.
 iTunes not your thing? Find us on  Spotify,  Stitcher, TuneIn, or at  DigitalMarketer.com.

EP189: Facebook Ads Over Reporting? Tracking and Data Demystified with Praxis Metrics

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break. Chapters:00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers
LINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday! Chapters:00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look00:03:24 - Strategic Moves: How Disney Anticipates Market Trends00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools00:16:48 - The Influence of Visual Media on Gen Z Buying Habits00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community
LINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much

How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions. Chapters:00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation00:00:44 - Why Rush? The Mighty Merits of Methodical Moves00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead00:03:15 - Step by Step: The Strength of Strategic Pauses00:05:45 - The Art of Anticipation in Process Optimization00:07:39 - Command Central: Constructing a Leadership Team That Scales00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon00:15:05 - Integrators 101: Aligning Vision with Operational Reality00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps00:21:00 - Signing Off: Connections and Conversations to Continue
LINKS AND RESOURCES:PT on TelegramTraction: Get a Grip on Your BusinessEOS Operating SystemRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessSUPERCHARGE YOUR MARKETING ROIRyan Hodges on LinkedInTitus Talent Services Tier 11 JobsPerpetual Traffic on <a href="https://www.youtube.com/@perpetual_traffic" rel="noopener...

(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major importance of aligning a company’s vision with its operational execution and culture, explaining how necessary it is for leaders to step back to propel their enterprises forward. Tune in for not only a masterclass on scaling businesses but also a candid exploration of the personal growth that comes from embracing change and fostering a supportive corporate environment.  Chapters:00:00:00 -  Startup Signal: Meet Ralph & Debutant CEO Ryan Hodges on Perpetual Traffic00:00:37 -  Mastermind Marvels: Unveiling the Potency of Elite Business Networks00:02:15 -  Hidden Gems: Decoding the DNA of Successful Masterminds00:04:32 -  Stagnation to Elevation: Solving the Founder’s Puzzle00:06:09 -  Expert’s Angle: Ryan’s Recipes for Revamping Enterprises00:08:47 -  Twisting Paradigms: Ryan's Radical Approaches to Business00:11:34 -  The Haji Wheel: Spinning Strategies for Stellar Standards00:13:58 -  Full Circle: Diving Deep into the Haji Wheel’s Core00:16:23 -  Metrics that Matter: Evaluating Success Beyond the Bottom Line00:19:41 -  Revamp & Recharge: Tactical Tales from the Corporate Trenches00:22:09 -  Workshop Wonders: The Art of Business Makeovers00:25:02 -  Scaling Summits: Strategic Insights on Elevating Operations00:28:16 -  Leadership Lore: Scaling Peaks through Vision and Values00:31:45 -  Visionary Victories: Cultivating a Culture that Conquers00:35:10 -  COO Chronicles: Merging Minds for Monumental Growth
LINKS AND RESOURCES:PT on TelegramTraction: Get a Grip on Your BusinessEOS Operating SystemRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessSUPERCHARGE...

From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session. Chapters:00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics00:01:15 - Strategy Session: Unpacking CBO & ABO00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special Invites
LINKS AND RESOURCES:SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with <a...

EP189: Facebook Ads Over Reporting? Tracking and Data Demystified with Praxis Metrics

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