With the Facebook algorithm ever changing, it's easy for marketers to feel frustrated and at times defeated watching diminishing ROI's amidst increasing ad spend. The reality is, what worked yesterday isn't working today, but that doesn't mean Facebook advertising isn't working! It's still the #1 social media platform amongst brands and marketers. So rather than a last minute ditch effort, it's time for a fresh perspective as many of us reacquaint ourselves with this constantly evolving platform.