Increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them.

Show ads to the maximum number of people in your audience while staying within your budget. You can also choose to reach only people who are near your business locations.

Get people to engage with consideration objectives.

Drive more installs of your app by linking directly to the App Store and Google Play Store. You can also choose to target high-value users.

Traffic

Grow the number of people who are visiting your site, app, or Messenger conversation, and increase the likelihood that they'll take valuable action when they get there.

Make it easy for interested people to learn more about your business. Encourage them to sign up for more info or spend time with your app or website.

Prompt people to open more Messenger interactions. Scale your ability to have personal conversations with them – so you can answer questions, collect leads, and boost sales.

Get more people to follow your Page or engage with your posts through comments, shares, and likes. You can also choose to optimize for more event responses or offer claims.

Show your videos to people who are most likely to be interested in them and watch them to completion.

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