Cannabis ads are seemingly banished from paid Facebook and Instagram advertising. But there are a few key tactics that cannabis marketers can use to maximize their outreach and utilize the powerful targeting tools of Facebook Ads. In this episode, Kevin and I discuss some very important digital marketing loopholes that you won't want to miss. We also discuss the importance of carefully selecting your hashtags and keeping your profile free of any banned keywords.

Kevin Urrutia is the founder of Voy Media - an advertising agency in New York City that specializes in high performance Facebook advertising.

00:00:51 Kevin's Background

00:02:09 Cannabis Restrictions vs. Facebook Ads

00:03:03 The Education Loophole

00:04:40 Ad Content - Videos vs Graphics

00:05:45 Clever Calls to Action

00:06:26 Video Production Costs

00:08:23 How to Optimize Targeting

00:09:17 Avoiding the Shadow Ban

00:11:01 How to Contact Voy Media