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Facebook Ads vs. Google Ads—which is the best choice for your service-based business? 

In this episode of Websites That Convert, host Shannon breaks down the key differences between these two marketing giants. Google Ads targets people actively searching for your services, making it ideal for high-intent customers. Meanwhile, Facebook Ads cast a wider net, generating awareness but often reaching colder audiences. Shannon also reveals a powerful strategy—combining Google Ads with Facebook remarketing to maximize conversions. 

Tune in to learn how to make paid marketing work for your business, and book a free strategy session using the link below!

Timestamps

00:00:00 - Introduction

00:00:45 - Choosing the Right Marketing Platform

00:01:40 - Understanding Google Ads

00:02:43 - Understanding Facebook Ads

00:03:56 - Targeting and Intent in Advertising

00:05:11 - Deciding Factors for Your Business

00:06:56 - Combining Google Ads and Facebook Ads

00:08:42 - Remarketing Strategies on Facebook

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