Facebook advertising can be incredibly valuable ... but it can also be daunting or, even worse, a complete waste of money if not done properly.

We often see money being thrown at the platform without measuring any meaningful metrics. Other times it's someone that's excited they can spend $5 to boost a post only to realize they heavily underestimated what they need to spend to get the results they really want.

Marketing on Facebook is a mix of determining and managing realistic budgets, targeting the right people, and creating content those people actually want to see and engage with.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert discuss the common issues that they’ve seen many first time Facebook marketers have to work through and how to optimize your Facebook ads to deliver real results.