272: 20 Facebook Advertising Strategies You Need to Try Right Now

If you’re one of the few people who hasn’t been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you.  If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you’re aware of the recent challenges. Between price increases, instability on the platform, and movies like The Social Dilemma that are going to bring even more transparency and scrutiny on advertising through Facebook, it’s a difficult time to grow your business using paid social.  Andrew Foxwell and I recorded two episodes back in February of 2019 where Andrew talks about 20 questions he likes to ask clients that are feeling stuck with their Facebook ads. It's still unbelievably relevant today. If you’re having challenges or are seeing a performance drop, these are the questions and strategies that you can revisit to bring new life to your ads. Enjoy! Episode Highlights 7:29 Integrating user-generated content into your creative 8:43 Leveraging reviews and social proof in ad copy 10:16 Using square video link posts 11:56 Performance differences between lifestyle photos vs product images 13:50 The problem with unanswered comments on your paid social ad 17:50 How to give first-time customers a reason to try your product 19:19 Bringing new life to an old ad set 20:36 Utilizing dynamic pixel actions to introduce new prospecting audiences 22:29 Testing broad match dynamic product ads layered with interests 23:26 Splitting dynamic product ad time windows to give your customers the best treatment 24:24 Analyzing your audience overlap to help scale your ads 27:16 Using value bidding to increase your average order value 30:23 Bid overrides, the bully method and getting exposure in a competitive space 34:58 The importance of advertising to previous customers 37:32 Trying product bundling to bring up your AOV 42:02 Remarketing to engaged users 43:24 Reading your age report breakdown and how to find it 46:22 What your Add to Cart to Purchase ratio can tell you 48:08 How to try campaign budget optimization 49:45 The importance of getting a naming convention installed Links and Resources: Podcast 173: The 5 Step Process to Optimize Your Facebook Ad Account The Social Dilemma Brand Growth Experts Foxwell Digital [email protected] @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes