This week's tip, I'd love for businesses who have a Facebook business page to get back down to basics and spend 15 or 20 minutes really having a look at your Facebook page, because ultimately, it's a window into your business.

So have a closer look at your profile image, the cover photo that you've set up, is your about section completed to its full ability, is the services tab and the review tabs activated.

Take a look at all these neat little features that Facebook gives you for free and make sure that you're using them to the best of its ability.