If you aren't already thinking about your data, it's time that you do. What does this seemingly innocuous word mean? To put it simply, data comprises details of your digital life, what you like, where you like to eat, what you shop, how many times you log in to the internet everyday, what you do when you log in, all the places you've visited or would like to visit, even your political leanings. Evidently, data holds much currency in contemporary digital economies and so the question that begs to be answered is - who owns your data? What is it being used for? Are you clicking your privacy away voluntarily? Who can be held accountable and what can be done to protect your data from being misused? To find out the answers to all these questions, watch this week's episode of The Big Fight.