Facebook can feel frustrating for small businesses right now. Posts get fewer likes, reach seems to be shrinking, and it often feels like you’re talking to an empty room.

In this episode of Digitally Speaking, Nick and Serena share practical, beginner-friendly advice to help small business owners get more from their Facebook business pages. They start by explaining what “normal” engagement and reach look like today, so you can stop blaming yourself for problems that affect almost everyone.

From there, they discuss how Facebook’s algorithm really behaves, why consistency and relevance matter more than ever, and how small changes to your content approach can make a noticeable difference. They also cover how tools like Meta Business Suite can help you plan posts, understand performance, and make better decisions without needing to be a data expert.

Some of the tips shared here are usually reserved for NSDesign workshops and webinars, but this episode gives you a taste of what actually works in the real world for SMEs.