Tips from Doug…

Google & Facebook Ad bans

3 Ways to deal with Facebook / Google ad bans

Own the relationship

Back up your social data

Have a plan, and have relationships with Tier II and Tier III networks.

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3 WAYS TO DEAL WITH FACEBOOK & GOOGLE AD BANS

Facebook and Google ban ads for Bitcoin, Cryptocurrency, Cannabis, and Medical Marijuana

Are your ads and or industry next?

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Doug Morneau: Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today, we're going to cover a topic that is all over the news. You don't have to look very far. The only thing you need to do is open your email, do a search on Google, or just check your Facebook feed and look at the streams of your friends and associates that are moaning and complaining.

What I'm referring to is the recent set of bans by Facebook, and by Google banning ads for cryptocurrencies, including Bitcoins and ICOs. Google banning all cryptocurrency ads. If that wasn't enough, just weeks or months ago, there was the whole discussion online about Facebook overhauling their newsfeed in favor of meaningful social interactions.

Today, let's cover off all these topics, and let's look and see where this leaves us, and what this might mean for our businesses moving forward. Looking through the headlines, if you do a quick search on Google, I looked at "Facebook bans crypto," and I got about 400,000 search engine results in terms of Facebook banning cannabis ads, there's about a one million five hundred thousand plus. With regards to Google banning crypto and cryptocurrency ads, there are seven million registered search engine results.

Obviously, a big topic, and it obviously, at this point, doesn't affect everybody. So this is my rant. My rant really is around what's coming to the marketplace, how can we be paying attention, and how can we protect ourselves and our businesses, and still have the opportunity to grow our businesses, continue to generate leads, and generate sales. It's not just confined necessarily to the ad networks as well. I was recently running a marketing campaign for a client of mine. They had their own database, they asked me to set it up and to run it, and to run some messaging to it.

We set them up with a new account at Drip, and after we had been using the account for a while, I got a notice from Drip saying, "Hey, you guys are not compliant, so we're going to be closing your account." When I went back to them, I said, "What's the issue?" And they say, "Well, we saw that you used the word cryptocurrency in your email message," and they went on to say that it was against their terms of service. So, when I looked into the terms of service, I actually found that that was wrong.

I responded back to their customer service. I said, "Hey, it does not say anything about cryptocurrency, blockchain, ICOs, or anything in your terms of service." They responded back with a new reason, and the new reason was, they said, "Well, it causes lower open rates and lower engagement rates." So, I maybe should have thought a little bit longer about my response. I just basically said, "BS. My client had a 48% open rate. I simply can't agree. Do you want to share what your average open rate is for newsletters?"

The response I got back was, "Please download your database. We're closing your account at the end of the week." It goes on. I mean, in Canada, where I'm from, there's an announcement that the Health Canada is considering sweeping bans on ads for junk foods aimed at children and teens. We may not all get out of this alive,