Growing a great Facebook Business page is a key ingredient of any sensible content marketing strategy. Facebook is the largest social media platform in the world. It has a very broad demography using it which means for broad based marketing and engagement it's a great option. It means that you can do some targeted advertising and promotion on the platform that delivers real results paid and unpaid. The sophistication of the targeted advertising on Facebook is exceptional. The flexibility Facebook offers is amazing and the reality is everyone has eyes on Facebook even if it's a personal presence.

Many law firms and professional services businesses do a great job on Facebook. It's a very effective marketing tool if done right. Note the key point, "if done right". The reality is that of not done right it can work against you too. But for now we thought we would outline 6 steps to building an engaging and effective Facebook Business page.