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In this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before running ads, what types of businesses should invest in ads, understanding different ad objectives, setting up tracking mechanisms, and how to maximize ad budgets. Melissa also emphasizes the significance of integrating organic strategies with paid ads, the impact of recent changes in tracking technologies, and offers practical advice for those looking to scale their online presence effectively.

00:00 Introduction and Welcoming Melissa

00:11 Melissa's Journey in the Online Space

01:37 First Steps into Digital Marketing

03:43 Building a Successful Agency

27:35 Final Thoughts and Where to Find Melissa

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