The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM declines that were seen over Memorial Day weekend.

The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM declines that were seen over Memorial Day weekend.

The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM&nbsp;declines that were seen over Memorial Day weekend.

Facebook, Instagram CPMs drop for a second consecutive holiday weekend

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Facebook, Instagram CPMs drop for a second consecutive holiday weekend

Facebook, Instagram CPMs drop for a second consecutive holiday weekend