1:00 What Contractors Should STOP Doing in 2026

3:30 Facebook Ads vs. Real Relationships

5:30 Personal Life Cuts: Social Media, Red Bull, and Small Subcontracting Jobs

8:00 Hobbies, Hunting, and Why Men Lose Themselves Without Purpose

13:00 Recharge vs. Overindulgence + Final Challenge to the Audience

In this episode of The Smarter Roofer Podcast, Owen, Elias, and first-time co-host Mervin dive into a different kind of year-end planning; instead of asking what to start, they tackle what contractors should stop doing in 2026. From overpriced marketing traps to the hidden cost of small subcontracting jobs, the guys unpack the habits that quietly drain profits and momentum. They also get personal, sharing how social media, hobbies, and even “good things” can stunt growth when they’re out of balance. Elias opens up about a powerful moment of realizing that achieving old dreams didn’t bring fulfillment and why purpose matters more than ever. You’ll walk away challenged, refocused, and ready to make strategic cuts that push your roofing business forward.